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Why Social Media Is Not Free

Earlier this week, I wrote a blog about social media strategy for small business. (And PS thanks for the tweets and re-tweets and comments!) One important point I left out is this: social media is not...

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The First 4 Steps To Marketing Your Business

Whether your a small business in Podunk, Iowa or a multi-national corporation in New York, these steps to developing a marketing strategy are generally transcendent accross most applications. Following...

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The Importance of Market(ing) Research

Market and Marketing research are both important components of your marketing plan. Any good marketing plan should incorporate a substantial discovery phase of getting to know your audience. Early in...

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Get It Right: Marketing Messaging

Getting your message right is crucial to reaching your audience in an effective way. Getting your message right the first time is your best scenario. Here’s a few tips to getting your message and tone...

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