Why Social Media Is Not Free
Earlier this week, I wrote a blog about social media strategy for small business. (And PS thanks for the tweets and re-tweets and comments!) One important point I left out is this: social media is not...
View ArticleThe First 4 Steps To Marketing Your Business
Whether your a small business in Podunk, Iowa or a multi-national corporation in New York, these steps to developing a marketing strategy are generally transcendent accross most applications. Following...
View ArticleThe Importance of Market(ing) Research
Market and Marketing research are both important components of your marketing plan. Any good marketing plan should incorporate a substantial discovery phase of getting to know your audience. Early in...
View ArticleGet It Right: Marketing Messaging
Getting your message right is crucial to reaching your audience in an effective way. Getting your message right the first time is your best scenario. Here’s a few tips to getting your message and tone...
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